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Brand Awareness Campaigns

Commercials, Activations, and Special Events

Helping Brands Make an Impact

With so much digital noise competing for attention, capturing an audience is more challenging than ever. Brands need more than content; they need unforgettable moments that stop people in their tracks. That is where TV Bears International comes in.

We provide a full range of lifelike animal characters through to friendly mascot-style variations that are suitable for all ages. Whether it is for a commercial, a live activation, or a red carpet event, our characters command attention in any environment. When people stop to watch, it creates the perfect opportunity for your brand to connect, share its message, and even generate live social media engagement.

Based in Toluca Lake, California, with a UK service hub in Watford, London. Available worldwide.

Director Matthew Mason working on a television commercial for Dare Foods Bear Paws

Production Services

TV Commercials

At TV Bears International, we adapt to your production needs. We can work seamlessly under your director’s guidance, provide complete director and studio services of our own, or anything in between, incorporating our iconic bears and characters into the creative process.

Every production includes our own experienced actors and coordinators who know our costumes inside and out, ensuring shoots run smoothly and efficiently. We also have trusted collaborators ready to assist in many countries, making it possible to deliver consistent, professional results no matter where your project takes place.

Whether supporting your vision or developing original concepts, our team brings decades of on-set expertise, ensuring every frame feels authentic and compelling. Our lifelike characters offer a physical presence that CGI alone cannot replicate, delivering practical effects that connect with audiences on a deeper level.

Our assets also work well in hybrid CGI scenes, and we allow markers to be placed on our assets to enable straightforward post-production options.

Live Audience Engagement

Brand Activations

Our characters are proven attention magnets in high-traffic environments, drawing in crowds and sparking curiosity. Once the attention is captured, we create the perfect opportunity for your brand to share its story, showcase new products, and even broadcast live across social platforms.

We offer single appearances, multiple-day activations, and full roadshow support, adapting to the scale and needs of your campaign. Whether it is a launch event or a long-term awareness program, our coordinators ensure every detail runs seamlessly.

Realistic beagle character appearing at a Hotpoint brand activation in Birmingham
Realistic grizzly bear character creating a memorable special event appearance

Memorable Character Appearances

Special Events

From red carpet premieres and festivals to private gatherings, our animal characters can create a buzz, attract media coverage, and leave guests with lasting memories. With options ranging from photorealistic creatures to friendly family-safe characters, we tailor each experience to the tone of your event.

We also offer the flexibility of one-off appearances or regular scheduled programs where characters can return as part of a wider campaign.

Campaigns Brought to Life

From television advertising to brand collaborations and high-profile premieres, our team provides practical characters and experienced production support built around each project.

Realistic grizzly bear character prepared for a television campaign

NIBC Bank, Belgium

Casting a Bear for Your TV Campaign

TV Bears International recently brought a bear to life for NIBC Bank in the countryside near Brussels, Belgium. The ad agency, Unknown Collective, contacted us directly to book a specific bear, and we managed travel logistics, on-set coordination, and preparation, ensuring a smooth and efficient production. Our team set up a temporary studio and break room in a wood cabin, creating a professional environment for the actor. By collaborating closely with the agency and NIBC, we adapted parts of the storyboard on set, capturing organic, comedic, and attention-grabbing moments that elevated the final campaign. With our experience and ability to travel across Europe, the USA, and beyond, casting a bear for your TV or digital campaign is simple and stress-free. From initial consultation to final delivery, we provide a complete package including actor, costume, and coordination. Interested in casting a bear for your next project?

Dare Foods Bear Paws

Behind the Scenes with Bear Paws Cookies

TV Bears International was proud to create an in-house commercial for Dare Foods’ beloved Bear Paws cookies, leveraging our previous work and brand-specific knowledge to deliver something truly special. With our own lifelike bear costumes, trusted film crew connections, and a complete team including DP and AD, we brought the story to life in collaboration with Dare’s existing agency. Together, we blended resources seamlessly, ensuring the campaign not only spoke to Canadian audiences but also made the brand’s collaboration with Mattel Games shine.

Over multiple projects, our relationship with Dare Foods has grown so close that we are lovingly referred to as “the bear family.” This collaboration highlighted the trust, flexibility, and resourcefulness we bring to every production, from location scouting to set building and decoration. TV Bears International covers a wide gamut of content creation to help brands connect with audiences in unforgettable ways. Want to know more about how we can help your brand grow?

Director Matthew Mason working on a Bear Paws cookies commercial
Realistic polar bear character at the Red One red carpet premiere

New York City

Red Carpet Premiere of Red One

On November 11, 2024, TV Bears International had the honor of bringing Garcia, the lovable polar bear from the new Red One Christmas movie, to life for its red carpet premiere at Alice Tully Hall in New York City. Garcia’s larger-than-life personality was an instant hit, charming guests, captivating the press, and adding unforgettable energy to an already spectacular evening. Sharing the spotlight alongside stars such as Dwayne Johnson, Lucy Liu, and J.K. Simmons made the experience even more memorable. This premiere highlighted what TV Bears International does best: delivering lifelike, professional character appearances that elevate high-profile events where trust, discretion, and respect are paramount. From seamless on-set coordination to engaging interactions with VIPs and media, our team ensures every appearance runs smoothly. Want to know more about how we can collaborate on your next red carpet premiere with our incredible characters?

Selected Campaigns and Appearances

A selection of practical animal characters working across productions, brand activations, and special events.

Achieve Brand Awareness with TV Bears International

Contact us today to discover how our bears can help elevate your brand.

Selected Clients and Collaborators

Client Testimonials

Scott Chapman of Dare Foods Ltd

Our company (Dare Foods Ltd.) worked with Matt and his company on an advertising campaign in the summer of 2023 for our Bear Paws brand and I have nothing but positive things to say about the experience! Matt and his team are talented professionals who have produced incredibly lifelike bear suits and the added bonus is that Matt M and his colleague have the capability and experience to act in the suits, which is no easy feat. Our production shoot went exactly as planned and the creative output was business and brand building. We value our partnership with Matt’s team and we look forward to doing more work together moving forward.

Scott Chapman

Category Manager, Dare Foods Ltd.

Michael Sapienza of Lowes Foods

Matthew and his bear were absolute champions on a hard one-day shoot. Everything hinged on him and we never missed a beat. The client was over the moon happy with him and the final product. I hope I am able to bring him back for many more projects.

Michael Sapienza

Executive Producer, Lowes Foods

Director Jessica Redish

Matthew was collaborative, flexible, and extremely helpful on a project I worked with him on: a short film about a bear invading a neighborhood. I’m proud to say that our collaboration has created great success for the film, which has been celebrated across the world. Matt’s ability to solve problems and troubleshoot is excellent, as is his ability to communicate with his team, who executed our project to the utmost perfection. 10/10 would recommend!

Jessica Redish

Director, Exit, Pursued by a Bear

Make Your Next Campaign Impossible to Ignore

Tell us what you are planning, where the campaign will take place, and how you want audiences to respond. We will help you choose the right character and level of production support.

Because sometimes, you just need a bear.